The Ultimate Guide to Building a Simple Communications Strategy That Works
When it comes to connecting with your audience, consistency is key. But without a solid communications strategy, staying consistent can feel impossible. That good news? Building a strategy doesn’t have to be complicated. Here’s how to create one that works for your business.
Set Clear Goals
Start by asking yourself: What do I want to achieve with my comms? Whether it’s increasing brand awareness, driving sales, or building a community, clear goals will guide your strategy.
Identify Your Key Messages
Your key messages are the core ideas you want your audience to remember. These should align with your brand values and address your audience’s needs. For example, if you’re a productivity coach, your key message might be: “Simplify your schedule to make time for what matters most.”
Choose Your Channels
Focus on the platforms where your audience spends their time. For small business owners, Instagram, TikTok (it may be banned in the US soon), Pinterest, Threads, and Facebook can be powerful tools. Tailor your content to fit each platform while maintaining a consistent message.
Plan Your Content
Map out your content with a mix of educational, inspirational, and promotional posts. Use a blend of formats like blog posts, carousels, reels, and infographics to keep your audience engaged.
Measure and Adjust
Track your results to see what’s working. Are your posts driving engagement? Is your audience responding to your offers? Use these insights to refine your strategy over time.
