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Darren Whetstone
Darren Whetstone
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Get Connected
Store
About
Blog
Get Connected
Store Crisis Mode: Off — The Crisis Communications Playbook for Small Business Owners
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Crisis Mode: Off — The Crisis Communications Playbook for Small Business Owners

$27.00

You’ve built a business you believe in—
But what happens when something goes wrong?

Most small business owners don’t have a plan for public mistakes, viral backlash, or bad reviews. That’s where things start to spiral.

Let’s fix that.

Introducing Crisis Mode: Off—a step-by-step playbook for navigating brand challenges with clarity and confidence. Whether you're facing a real-time crisis or just want to be ready, this guide gives you the words, structure, and strategy to lead through the messy moments.

What You’ll Get:

✅ A no-fluff framework to assess, respond, and recover from brand crises
✅ Pre-written templates for social media, email, and reviews
✅ A calm, clear system designed specifically for small business owners

Why This Works for You:

✔ Stop scrambling—know exactly what to say and when
✔ Respond like a pro—even without a PR team
✔ Protect your brand and your peace—before, during, and after a crisis

Don’t let one mistake undo everything you’ve built.
You can’t control the internet, but you can control your message.

Grab Crisis Mode: Off and lead like your brand depends on it—because it does.

Add To Cart

You’ve built a business you believe in—
But what happens when something goes wrong?

Most small business owners don’t have a plan for public mistakes, viral backlash, or bad reviews. That’s where things start to spiral.

Let’s fix that.

Introducing Crisis Mode: Off—a step-by-step playbook for navigating brand challenges with clarity and confidence. Whether you're facing a real-time crisis or just want to be ready, this guide gives you the words, structure, and strategy to lead through the messy moments.

What You’ll Get:

✅ A no-fluff framework to assess, respond, and recover from brand crises
✅ Pre-written templates for social media, email, and reviews
✅ A calm, clear system designed specifically for small business owners

Why This Works for You:

✔ Stop scrambling—know exactly what to say and when
✔ Respond like a pro—even without a PR team
✔ Protect your brand and your peace—before, during, and after a crisis

Don’t let one mistake undo everything you’ve built.
You can’t control the internet, but you can control your message.

Grab Crisis Mode: Off and lead like your brand depends on it—because it does.

You’ve built a business you believe in—
But what happens when something goes wrong?

Most small business owners don’t have a plan for public mistakes, viral backlash, or bad reviews. That’s where things start to spiral.

Let’s fix that.

Introducing Crisis Mode: Off—a step-by-step playbook for navigating brand challenges with clarity and confidence. Whether you're facing a real-time crisis or just want to be ready, this guide gives you the words, structure, and strategy to lead through the messy moments.

What You’ll Get:

✅ A no-fluff framework to assess, respond, and recover from brand crises
✅ Pre-written templates for social media, email, and reviews
✅ A calm, clear system designed specifically for small business owners

Why This Works for You:

✔ Stop scrambling—know exactly what to say and when
✔ Respond like a pro—even without a PR team
✔ Protect your brand and your peace—before, during, and after a crisis

Don’t let one mistake undo everything you’ve built.
You can’t control the internet, but you can control your message.

Grab Crisis Mode: Off and lead like your brand depends on it—because it does.

All products listed in this shop are digital downloads.
No physical items will be shipped.

Due to the nature of digital products, all sales are final. We do not offer refunds, returns, or exchanges once a file has been delivered.

If you experience any issues accessing your download or have questions about how to use it, please don’t hesitate to reach out—we’re happy to help!

Darren Whetstone is a communications strategist and PR specialist based in Washington, DC. With nearly a decade of experience crafting compelling narratives and strategic solutions, Darren has been shaping brand stories and leading impactful PR campaigns since 2015.

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*Disclaimer: The information provided on this website is for general informational purposes only. Please get in touch with me directly for specific advice related to your brand or business.*